I am an independent sports business consultant with over 20 years of experience in international sports governance. I specialize in governance, policy development, and the management of projects, events, athletes, and teams.
With a proven track record of success in the dynamic sports industry, my expertise spans leadership, operational management, marketing, and sponsorship. This enables me to deliver tailored solutions to athletes, sports organizations, and governing bodies.
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT
I hold a master’s degree in Global Sport Governance and have held pivotal leadership roles, including serving as President and Secretary General of Cycling South Africa, where I led governance reforms and strategic initiatives. I have successfully delivered projects across the USA, UK, Europe, South Africa, and the UAE, leveraging hybrid models to achieve impactful results. My expertise extends to advising on brand, business, and corporate development for sports organizations. My core competencies include new sports business development, governance and policy advisory, strategic sponsorship planning, and project management.
MY
SERVICES
01
ORGANIZATIONAL STRUCTURING,
GOVERNANCE FRAMEWORKS AND
POLICY DRAFTING
Effective governance is the backbone of any successful sports organization. With expertise in South African and international governance structures, I deliver tailored solutions specific to the sports industry. I help organizations align with industry standards, build strong governance frameworks, and implement compliance policies that foster accountability, integrity, and long-term success.
02
INNOVATIVE
STRATEGY DEVELOPMENT
By blending innovation with a robust strategic foundation, I help sports organizations achieve impactful and lasting results. My approach goes beyond conventional methods, offering tailored solutions to address each organization’s unique challenges and ambitions.
03
PROJECT AND EVENT
MANAGEMENT
I manage the complete project lifecycle, ensuring timely and successful delivery from concept to completion. By coordinating hybrid and in-person resources aligned with project needs, I optimize team effectiveness and logistical outcomes for seamless execution.
04
STAKEHOLDER MANAGEMENT
AND CLIENT SERVICE
Building lasting relationships with stakeholders—including sponsors, partners, athletes, and suppliers—is at the heart of my work. I provide personalized client service to enhance project success and ensure stakeholder satisfaction.
05
ATHLETE REPRESENTATION
AND ADVOCARY
My goal is to support athletes both on and off the field, helping them reach their full potential. With my speciality in cycling, I endeavor to empower athletes through personalized guidance on contracts, sponsorships, and career development, while advocating for their rights and wellbeing.
06
ALTERNATIVE DISPUTE RESOLUTION
SERVICES
Leveraging deep expertise in sports governance, rules, and regulations, I offer independent Alternative Dispute Resolution services. These include mediation and panel solutions tailored to effectively navigate and resolve sports-related conflicts with fairness and efficiency.
